Marcela de Kern Royer

Yacht Brokerage (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Yacht Brokerage by Marcela de Kern Royer is a deep dive into the multifaceted world of yacht brokerage, charter management, and yacht sales, providing a roadmap for both industry professionals and yacht owners. This book covers everything from the importance of yacht marketing and charter shows to the intricacies of broker strategies and yacht management. It begins by exploring the role of charters, shedding light on how the market has evolved and the pivotal role of brokers in managing both retail charters and charter management. Readers will discover how to choose the right broker, the importance of Yachtfolio, and the essential aspects of yacht chartering, including understanding charter fees, Advanced Provisioning Allowance (APA), VAT, and more. With insight into familiarisation trips, charter shows, and open days, Royer emphasizes the significance of events and networking in the success of yacht marketing. Moving into yacht brokerage, the book differentiates between various brokerage strategies, discussing the differences between independent brokers and those employed by larger firms. The book highlights how a broker supports the owner throughout the process of listing, selling, or building a yacht. With chapters dedicated to selecting the right designer and shipyard, maintaining strong broker-shipyard relationships, and navigating new builds vs. brokerage sales, Royer offers comprehensive guidance for anyone entering or involved in yacht sales. The book continues with a focus on yacht sales strategies, from understanding clients' needs to using market data, conducting open viewings, and showcasing a yacht's unique selling points (USPs). It offers advice on creating compelling marketing materials-videos, brochures, social media content-and planning effective yacht marketing campaigns to attract the right buyers. Finally, Yacht Brokerage addresses essential components of yacht management, including when external management is necessary, safety regulations, crew management, and refit project oversight. With case studies and real-world examples, this book serves as a practical guide to navigating the complexities of yacht ownership, sales, and management in today's competitive market. Written by one of the most influential figures in the yachting industry, this comprehensive guide is a must-read for brokers, yacht owners, and aspiring professionals looking to succeed in the luxury yacht market.

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Produktdetails

• Verlag: Lulu.com
• Erscheinungstermin: 24. Oktober 2024
• Englisch
• ISBN-13: 9781300975755
• Artikelnr.: 72584841

Autorenporträt

This ebook is part of the full book The Superyacht Industry - https://thesuperyachtindustry.com/ Written by one of the most influential person in Yachting - https://www.linkedin.com/in/marcelaroyer/ from Onboard monaco -www.onboard.mc