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Stein may be known for the droll sense of humor he exhibits onhis Comedy Central show, Win Ben Stein's Money, but it is hardlyevident in this straightforward investment guide. Writing withcoauthor DeMuth, an investment adviser, the former Nixonspeechwriter counters the "conventional wisdom" that investorscannot time (or predict) their investment decisions to maximizeprofits. The authors cite a number of technical factors - e.g.,Tobin's Q, price/earnings, dividend yield, price to cash flow, andprice to sale - to show that careful study of these metricsdemonstrates that some times are better than others for going intothe market or buying a particular stock. They also show thatprotestations to the contrary, the "street" frequently times themarket. Eighty tables and graphs are used to buttress their case.Stein's popularity and the use of his face on the book's cover maydraw readers beyond the usual investment crowd, though some mayfind this joke-free treatment a bit too technical. Still, it is acompetently written, well-argued case for a sensible investmentapproach and is quite suitable for academic and larger publiclibraries. -- Patrick J. Brunet, Western Wisconsin TechnologyColl., La Crosse. (Library Journal, May 1, 2003)
"...it's readable, coherent, sensible, good-natured..."(Barron's, May 26, 2003)
"...it is a competently written, well-argued case for a sensible investment approach and is quite suitable for academic and larger public libraries". ( Library Journal , May 1, 2003)
"...it s readable, coherent, sensible, good-natured..." ( Barron s , May 26, 2003)