Adubato Steve Adubato

You Are the Brand (eBook, PDF)

• Format: PDF

Produktbeschreibung

Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:Feel they have something of value to offer,Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success,Want their customers to buy products and services again and again,Feel unappreciated in their current job,Have recently lost a job or are seeking their first job out of college,Are trying to get back into the workforce after years of being "e;out of it."e;

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Rutgers University Press
• Seitenzahl: 256
• Erscheinungstermin: 6. Juli 2011
• Englisch
• ISBN-13: 9780813550718
• Artikelnr.: 72473936

Autorenporträt

STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.

Inhaltsangabe

Acknowledgments
Introduction
Tiger Woods
Buddy "The Cake Boss" Valastro
JH Cohn
Toyota
Michael Port
BlackBerry
Barack Obama
Coke
Thirteen/WNET.org
TD Bank
The Catholic Church
Toast
The New York Yankees
The Kennedys
Hospital Brands
Starbucks
Blackwater
Campbell Soup
Nick Matarazzo
Martha Stewart
Bobbi Brown
Oprah
BP Oil
TODAY
Howard Stern
E*TRADE
Gibbons
Governor Chris Christie
Lebron James
Newsweek
Daniela Costanzo
Sarah Palin
Rutgers University
TJ Nelligan
Eliot Spitzer
Wells Fargo/Wachovia
Make-A-Wish Foundation
Fox News
Notes
About the Author