Alan Lastufka

YouTube: An Insider's Guide to Climbing the Charts (eBook, PDF)

• Format: PDF

Produktbeschreibung

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "e;fallofautumndistro,"e; who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:Storytelling and directingShooting, editing, and renderingCreating your very own channelBroadcasting user-generated contentRe-broadcasting commercial contentCultivating a devoted audienceFitting into the YouTube communityBecoming a success storyJoin Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan. Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

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Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 304
• Erscheinungstermin: 19. November 2008
• Englisch
• ISBN-13: 9780596551117
• Artikelnr.: 52968221

Autorenporträt

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean). CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka: http: //www.youtube.com/watch?v=BiiCR0USyJg Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: www.fallofautumn.com Alan is currently a teacher and skills coach for a non-profit social services agency.

Inhaltsangabe

Dedication
Foreword
Preface
Why You Should Buy This Book
What This Book Promises
How This Book Is Organized
Bonus Materials Online
How to Use URLs in This Book
Conventions Used in This Book
Safari® Books Online
How to Contact Us
Acknowledgments
Chapter 1: What Is This YouTube of Which You Speak?
1.1 YouTube and Online Video: A Brief History
1.2 Finding Videos
1.3 Navigating YouTube
1.4 Going Viral
1.5 The Joys (and Problems) of the "Level Playing Field" That Is YouTube
Chapter 2: Storytelling and Directing
2.1 The Importance of Storytelling
2.2 Conflict Is the Essence of Drama
2.3 The Hero's Journey
2.4 A Likable Main Character
2.5 Brevity Is the Soul of Wit (or 2 Minutes to Fame)
2.6 The Importance of Writing
2.7 Choosing and Directing Actors
2.8 Directing the Camera
Chapter 3: 99-Cent Film School: Shooting, Editing, and Rendering
3.1 Choosing Your Weapons
3.2 Computers
3.3 Basic Editing
Chapter 4: Creating Your Very Own Channel
4.1 All About Your Channel
4.2 Registering Your Account
4.3 Introduce Yourself
4.4 Customizing Your Channel, or "Pimping Your Profile"
4.5 Subscribe to Other Channels
4.6 You're Not Alone: Make Some Friends
4.7 What's Next?
Chapter 5: Broadcasting Yourself: User-Generated Content
5.1 Uploading Your Video Treasures
5.2 Processing, Please Wait
5.3 Thumbnail
5.4 Favorites
5.5 Playlists
5.6 Flagging
5.7 Sharing
5.8 Permission
Chapter 6: Rebroadcasting: Commercial Content
6.1 Copyright
6.2 Fair Use and Parody
6.3 Public Domain
6.4 Creative Commons
6.5 Copyleft
6.6 YouTube's Stance on Copyright and Fair Use
6.7 Getting Permission to Use Corporate Media
6.8 When Someone Uses Your Video Without Permission
6.9 Finding Material You Can Use and Remix for Free
Chapter 7: Building Your Audience
7.1 Priming Your Channel
7.2 Views and Ratings
7.3 Comments and Replies
7.4 More Subscribers and Friends
7.5 Promoted and Featured Videos
7.6 Privating: Covering Your Online Tracks
7.7 Playing the Game
Chapter 8: The Community: Where Do You Fit In?
8.1 Networking
8.2 Video Responses
8.3 Collaboration Videos
8.4 Collaboration Channels
8.5 YouTube Groups
8.6 Video Contests
8.7 YourTubeAdvocate
8.8 Trolls
8.9 Your Niche
Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn't)
9.1 A Word of Warning
9.2 Spam Bots
9.3 iSub Network and Sub4Sub
9.4 E-begging
9.5 Autorefreshing
9.6 Thumbnail Cheating
9.7 Tag Loading
9.8 Sock Puppets
9.9 Utubedrama.com and Trevor Rieger
9.10 This Account Is Suspended
9.11 Ethical Hacking
Chapter 10: Reaching the World
10.1 Promoting Versus Interacting
10.2 Social Bookmarking
10.3 Social Networking
10.4 Blogging
10.5 Your Own Website
10.6 Signatures
10.7 Moving Forward
Chapter 11: Money Money Money!
11.1 Monetization
11.2 What Is a YouTube Partner?
11.3 Do You Qualify?
11.4 How to Apply
11.5 Branding Options
11.6 AdSense
11.7 Sponsored Videos
11.8 Selling Out, Again
Chapter 12: Beyond the 'Tube
12.1 Stepping Out
12.2 Facebook
12.3 BlogTV
12.4 Stickam
12.5 Twitter
12.6 YouTube Gatherings
12.7 Time Budgeting
12.8 Steady Work Beats Frantic Work
Chapter 13: Becoming a Success Story
13.1 Building Your Brand
13.2 Memes That Have Jumped the 'Tube
13.3 Education and Charity via YouTube
13.4 Hacking Embedded Videos to Autoplay
13.5 The Moral of the Story
Chapter 14: Closing Arguments
14.1 What's Wrong with the Internet
14.2 What's Right with the Internet
14.3 The Media
14.4 What's Wrong with the World
14.5 What's Right with the World
14.6 What You Can Do About All This
Chapter 15: Interviews with Other YouTube Rock Stars
15.1 Interview with Lisa Donovan (LisaNova)
15.2 Interview with Hank Green (vlogbrothers)
15.3 Interview with Michael Buckley (WhatTheBuckShow)
15.4 Interview with Kevin Nalty (Nalts)
15.5 Interview with Liam Kyle Sullivan (liamkylesullivan)
Colophon