Chris Stokel-Walker

YouTubers : How YouTube Shook Up TV and Created a New Generation of Stars (eBook, ePUB)

How YouTube Shook Up TV and Created a New Generation of Stars

• Format: ePub

Produktbeschreibung

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?

More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.

This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.

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Produktdetails

• Verlag: Canbury Press
• Seitenzahl: 282
• Erscheinungstermin: 2. Mai 2019
• Englisch
• ISBN-13: 9781912454242
• Artikelnr.: 58475011

Autorenporträt

Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about social media and often reports on YouTube and TikTok for television, radio and podcasts. For YouTubers he travelled around the world, speaking to behind-the-camera producers and powerbrokers, including creators KSI, Hank and John Green and Emma Blackery. His follow-up book is TikTok Boom, also published by Canbury Press.