Carmen de la Cruz Iglesias

An analysis of market-orientated supply chain management in the retail fashion industry with particular reference to the case of Zara (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 32
• Erscheinungstermin: 20. August 2009
• Englisch
• ISBN-13: 9783640406159
• Artikelnr.: 37400064