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Termin Spiritus animalis, ispol'zovannyj v knige Dzhordzha Akerlofa i Roberta SHillera, voskhodit k ekonomistu Dzhonu Kejnsu. Etim slovosochetaniem tot opredelyal irracional'nyj duh unyniya, kotoryj privel Ameriku k Velikoj depressii, a takzhe vseobshchij psihologicheskij pod"em, kotoryj predshestvoval ozdorovleniyu ee ekonomiki. Avtory analiziruyut chelovecheskoe povedenie, kotoroe menyaet makroekonomicheskie processy. Oni vydelyayut pyat' "irracional'nyh duhov": doverie, predstavleniya o spravedlivosti, soblazny, denezhnye illyuzii i vliyanie zhiznennyh istorij. Analiziruya ih rol' v psihologii mass, mozhno ob"yasnit', pochemu ceny na finansovyh rynkah neustojchivy, pochemu rynki nedvizhimosti ciklichny i otkuda beretsya bednost'. Regulirovat' Spiritus animalis, po mysli avtorov, i est' glavnaya zadacha lyubogo gosudarstva.
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