Tom Goodwin

Digital Darwinism (MP3-Download)

Survival of the Fittest in the Age of Business Disruption Ungekürzte Lesung. 429 Min.
Sprecher: Fenton, Oliver

• Hörbuch-Download MP3

Produktbeschreibung

Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change. Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.

Produktdetails

• Verlag: Kogan Page
• Erscheinungstermin: 28. Oktober 2018
• Sprache: Englisch
• ISBN-13: 9780749497118
• Artikelnr.: 67659184

Autorenporträt

Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.

Inhaltsangabe

Chapter
01: Business in the age of disruption; Chapter
02: The three phases of change; Chapter
03: Disruption and the paradigm shift; Chapter
04: The third era of management; Chapter
05: Starting your digital transformation; Chapter
06: How to provoke and inspire change; Chapter
07: Creating a vision to transform; Chapter
08: Operations for the digital age; Chapter
09: A culture for transformation; Chapter
10: Rethinking your future

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• • Chapter - 01: Business in the age of disruption;
  • Chapter - 02: The three phases of change;
  • Chapter - 03: Disruption and the paradigm shift;
  • Chapter - 04: The third era of management;
  • Chapter - 05: Starting your digital transformation;
  • Chapter - 06: How to provoke and inspire change;
  • Chapter - 07: Creating a vision to transform;
  • Chapter - 08: Operations for the digital age;
  • Chapter - 09: A culture for transformation;
  • Chapter - 10: Rethinking your future

Rezensionen

"This finally answered many questions about innovation which have long haunted me - not least why most large companies are typically so bad at it. It's one of those rare books that is worth reading twice."

"Big, bold ideas that make you think." Scott Galloway, Professor of Marketing, NYU Stern School of Business, and bestselling author, 'The Four' and 'Algebra of Happiness'