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Daleko ne vse kompanii lyubyat izmeneniya (hotya kazhdaya utverzhdaet obratnoe). Samaya udobnaya taktika dlya bol'shinstva — vsemi silami podderzhivat' status-kvo, ne rasteryat' dostignutogo. No v biznese tot, kto stoit na meste, uzhe otstal. Kompanii, kotorye boyatsya peremen, postepenno prevrashchayutsya v zombi: resheniya prinimayutsya na avtomate, sotrudniki starayutsya ne vysovyvat'sya, riski svodyatsya k minimumu. V trillerah geroyam ne ostaetsya nichego drugogo, kak prolomit' zombi golovu. No korporativnogo zombi mozhno ozhivit'! Specialist po krizis-menedzhmentu Liza Bodell predlagaet recept zhivoj vody kazhdomu zainteresovannomu rukovoditelyu.
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