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Under the cover are six types of words from Wharton School of Business School professor and MYTH bestselling author Yona Berger's The Psychology of Word of Mouth to help you get the most out of your speech and achieve the best results.
Almost everything we do is connected with words. Words are how we persuade, communicate and make connections. This is how leaders lead, salespeople sell, and parents raise children. This is how teachers teach, politicians manage, and doctors explain. Even our thoughts depend on language. Words are our most important tool of influence, but do they all help us achieve our goals?
Wharton School professor Yona Berger studied many different texts and identified six types of words that work best. His advice will help you:
• convince clients
• win the attention of the audience,
• correctly motivate to action,
• leave a good impression in any situation and much more.
Jona Berger provides powerful tools and actionable methods that can lead to outstanding results. Whether you're trying to convince a client, motivate a team, or get the whole organization to see things differently, this book will show you how to use the power of words.
Who is this book for?
The book is intended for a general audience who wants to develop their skills and increase their influence over others through the use of words. It will be useful for people of any profession, including influencers, bloggers, marketers, copywriters and leaders.
From the author
The first six chapters of this book are about influencing through speech. How to become happier, healthier, more successful with the help of language. And in the last chapter, I will show you what a secret power lies in words.
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