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Konosuke Matsushita is the greatest personality in the history of modern business. He is not only the founder of Matsushita Electric, one of the world's largest companies, but also a bright leader and innovator in business management. John Kotter examines the history of Matsushita Electric's development from a tiny firm in Osaka to a multinational corporation. Much attention is given to the management methods used by Matsushita to achieve business leadership, and the relationship of these methods to his original philosophical views. The author also describes in detail the life of Konosuke Matsushita himself, analyzes the reasons of how a poorly educated provincial young man, who at an early age had lived through several family tragedies, turned into a business leader, a management innovator and a prominent public figure. This work is intended primarily for managers, entrepreneurs, students and teachers of economic universities, but will also be of interest to a wide range of readers. Continuous self-improvement: steadfastly strive to improve corporate and personal performance, even under the most adverse circumstances, in order to fulfill the firm's mission of lasting peace and prosperity. Collective work for the common good: combine abilities and strengthen determination to achieve common goals based on mutual trust and full recognition of individual autonomy.
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