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Telling stories is natural for humans. We all share with each other how our vacation went, what a fun evening it was, or a challenging project. But the potential of stories is much more than an exchange of information. They can be used without pressure or manipulation to inspire and convince other people, to rally a team around a goal or strategy, to get involved in a project, to communicate your values, to explain the changes taking place, to overcome fear of something new, to transfer experience and solve many other communication problems. The author's goal is to reveal the essence of history as a strategic communication tool. After listening to this audiobook, an expert in strategic storytelling and a communications consultant, you will learn how to structure the process of preparing a story for a variety of purposes, how to select appropriate stories and structure them, how to organically incorporate stories into speech and how to inspire your interlocutor. You will be on a journey that will allow you to discover your narrative leader, someone who leads by communicating the right message, rather than by manipulating and selling ideas. And accompanying you along the way will be not only models and techniques, but also living, unfictional stories shared by many people. This audiobook is addressed to business executives and team leaders, as well as anyone interested in management tools and storytelling techniques.
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