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The book is voiced using artificial intelligence specifically designed to read audiobooks.
Larry Kendall came up with the concept of the ninja salesman, humble and focused on solving customer problems, when he noticed that aggression and pressure were more detrimental than helpful to sales. He trained his colleagues, and afterwards thousands of other salespeople, to close deals gently and easily. This audiobook is a complete guide to Kendall's method: the author explains the principles of soft sales, dives into the details, breaks down the nuances and mistakes, gives instructions and checklists. The audiobook will help to understand how to sell complex expensive products, enter into profitable contracts, understand the expectations and needs of customers, formulate an offer for everyone and hit the exact target.
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