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My prodaem idei kazhdyj den', na rabote i doma. Horoshie "prodavcy" sozdayut startapy, poluchaya investicii; ukladyvayut detej spat' bez kaprizov i ubezhdayut muzhej otdohnut' na kurorte, o kotorom mechtali. Jerun van Hejl tol'ko i delaet, chto prodaet idei UX-dizajna krupnym klientam. On znaet, kak eto — govorit' s potencial'nym zakazchikom, kotoryj pridiraetsya ko vsemu podryad. V svoej knige "Podaj ideyu!" niderlandskij predprinimatel' nazyvaet chetyre prichiny, po kotorym dazhe obektivno horoshie idei "ne prodayutsya". I predlagaet reshenie dlya kazhdoj iz etih problem. Poslushajte audiosammari na etu legkuyu, no ochen' praktichnuyu knigu — i vy nauchites' "upakovyvat'" idei tak, chto ih nepremenno zahotyat kupit' — vashi blizkie, investory ili rabotodateli.
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