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Why is it that one entrepreneur has a good product and high-quality photos on Instagram, while potential customers subscribe to a competitor's channel and buy the same product, sometimes even more expensive? Most likely because the second one managed to find a common language with his audience thanks to the selling texts in his Instagram account. So what and how to write to make your Instagram sell? Successful entrepreneur and journalist Zarina Ivanter offers a clear formula for selling text for Instagram that incorporates the golden classics of sales and new tools such as the power of a salesperson's personality, stories that establish an emotional connection with the reader, and educating potential customers. And how do you adapt your account to the holiday spirit of Instagram? Where do you get stories for different businesses? How do you embed your personality into each post so that it entertains the reader and encourages purchase at the same time? What words to start an Instagram post to make it read, and how to end it so that it strikes up a lively conversation underneath? All the answers are here, in front of you! The author shares practical techniques that help attract customers to professionals from different market niches: psychology, beauty industry, medicine, design, clothing and food sales, training, accounting, real estate, handmade, tourism and others. Even if you are convinced you have no "literary talent," after listening to this audiobook you will easily and confidently create selling posts and watch sales grow and clients go from casual to regular!
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