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"Snachala skazhite "Net"" — luchshaya strategiya vedeniya peregovorov, bud' to mnogomillionnaya sdelka, pokupka doma ili kolbasy u torgovogo agenta. Strategiya oboyudnogo vyigrysha davno skomprometirovala sebya. Ona prevratilas' v illyuziyu, kotoruyu ispol'zuyut samye besprincipnye peregovorshchiki, chtoby zastavit' druguyu storonu ustupit'. Besproigryshnost' — eto manipulyaciya na chelovecheskih slabostyah. Vot chto predlagaet Dzhim Kemp: skazhi "Net" i nauchis' ponimat' i kontrolirovat' svoi emocii. Nemedlenno soglashayas', ty lishaesh'sya vozmozhnosti obsudit' svoi ozhidaniya i vyslushat' chuzhie predlozheniya. Kniga napolnena desyatkami lichnyh istorij, illyustriruyushchih pravotu avtora. S pomoshch'yu ego prakticheskih sovetov i principov mozhno zametno uluchshit' svoi navyki peregovorshchika i nauchit'sya slyshat' lyudej.
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