In his book "The Psychology of the Masses", social psychologist Gustav Lebon puts his opinions about the masses as an emerging social phenomenon on the scene of history, which he moved according to its will and managing it. He criticized the prevailing idea of his time that people are rationally moving, and thinking about his interests logically when they practice political action, or gather in large gatherings and parties. Stressing that the human masses, according to their affiliations, and their cultural circles are unreasonable, but rather pushed spontaneously and strongly, so ideas reject or accept them at once on unrealistic foundations.
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