Peter Fader, Sarah E. Toms

The Customer Centricity Playbook: Implement a winning strategy Driven by Customer Lifetime Value (MP3-Download)

Ungekürzte Lesung. 228 Min.
Sprecher: Dvinyaninov, Sergey

• Hörbuch-Download MP3

Produktbeschreibung

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centricstrategy for your organization Understand the right way to think about customer lifetime value (CLV) Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

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Produktdetails

• Verlag: Alpina Publisher
• Gesamtlaufzeit: 228 Min.
• Altersempfehlung: ab 16 Jahre
• Erscheinungstermin: 17. Februar 2021
• Sprache: Russisch
• ISBN-13: 9785961440775
• Artikelnr.: 61456542