Carlos Gil

The End of Marketing (MP3-Download)

Humanizing Your Brand in the Age of Social Media and AI Ungekürzte Lesung. 397 Min.
Sprecher: Gil, Carlos

• Hörbuch-Download MP3

Produktbeschreibung

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 - International Business Book categorySocial networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Produktdetails

• Verlag: Kogan Page
• Erscheinungstermin: 28. Oktober 2019
• Sprache: Englisch
• ISBN-13: 9781789661521
• Artikelnr.: 67659247

Autorenporträt

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI and is based in Jacksonville, Florida. He is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Cuban-American, Gil's work has been featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.

Inhaltsangabe

Chapter
01: Marketing is dead; Chapter
02: Stranded in a digital ocean; Chapter
03: How to be savage AF
like Randy; Chapter
04: Don't be mad at Facebook
You just suck at marketing; Chapter
05: Swipe right
Sales and marketing is no different from finding your match on Tinder; Chapter
06: Growth hacking your way to greatness; Chapter
07: The celebrity effect
Key lessons marketers need to learn from A
list celebrities; Chapter
08: Transforming your advocates into the faces of your brand; Chapter
09: Bringing it all together; Chapter
10: The power of personality and persuasion; Chapter
11: Judgment day
The battle of AI versus humans; Chapter
12: As social media evolves, marketers must evolve or die; Chapter
13: Marketing in a post
pandemic society

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• • Chapter - 01: Marketing is dead;
  • Chapter - 02: Stranded in a digital ocean;
  • Chapter - 03: How to be savage AF - like Randy;
  • Chapter - 04: Don't be mad at Facebook - You just suck at marketing;
  • Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder;
  • Chapter - 06: Growth hacking your way to greatness;
  • Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities;
  • Chapter - 08: Transforming your advocates into the faces of your brand;
  • Chapter - 09: Bringing it all together;
  • Chapter - 10: The power of personality and persuasion;
  • Chapter - 11: Judgment day - The battle of AI versus humans;
  • Chapter - 12: As social media evolves, marketers must evolve or die;
  • Chapter - 13: Marketing in a post-pandemic society

Rezensionen

"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." Jeff "Ja Rule" Atkins, Rapper, Entrepreneur