Bloomsbury presents The System written and read by James Ball. 'A fascinating exposé of the world behind your screen. Timely, often disturbing, and so important' Caroline Criado Perez, author of Invisible Women 'Takes us beyond Zuckerberg, Bezos et al to a murkier world where we discover how everything online works and who benefits from it. Fascinating, engaging and important' Observer 'Could not be more timely' Spectator The internet is a network of physical cables and connections, a web of wires enmeshing the world, linking huge data centres to one another and eventually to us. All are owned by someone, financed by someone, regulated by someone. We refer to the internet as abstract from reality. By doing so, we obscure where the real power lies. In this powerful and necessary book, James Ball sets out on a global journey into the inner workings of the system. From the computer scientists to the cable guys, the billionaire investors to the ad men, the intelligence agencies to the regulators, these are the real-life figures powering the internet and pulling the strings of our society. Ball brilliantly shows how an invention once hailed as a democratising force has concentrated power in places it already existed – that the system, in other words, remains the same as it did before.
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In The System, James Ball takes a critical look at who runs the internet . . . His book is a sprightly history of the internet seen from the perspective of its inventors, investors, custodians, rule-makers and rebels . . . Ball recommends that we should pay far more attention to how the internet works and not allow ourselves to be "bamboozled into inaction" as we were with the finance industry before the 2008 crash