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Pochemu odni lyudi s legkost'yu otkazyvayutsya ot soblaznov, a drugie ne v silah im protivostoyat'? Avtor knigi, sobrav samye svezhie nauchnye dannye, dokazyvaet, chto lyudi, kotorym slozhno soprotivlyat'sya iskusheniyam, fiziologicheski i biohimicheski otlichayutsya ot tekh, u kogo etih problem net. Iz-za geneticheskih osobennostey u takih lyudey inache raspredelyayutsya i rabotayut neyromediatory — veshchestva, kotorye reguliruyut rabotu mozga. Narusheniya byvayut raznymi: obladatelyam odnih postoyanno ne hvataet oshchushcheniya udovol'stviya, nositeli drugih ispytyvayut ot priyatnyh veshchey nastol'ko sil'nye oshchushcheniya, chto ne mogut protivit'sya im. No itog odin: "zhivotnaya" chast' mozga — limbicheskaya sistema, kotoraya trebuet udovol'stviya pryamo zdes' i seychas, chashche beret verh nad samoy "umnoy" zonoy — prefrontal'noy koroy, kotoraya pomnit, chto siyuminutnoe udovol'stvie ugrozhaet bol'shim zhiznennym planam. V knige mnogo testov, i, hotya po ih rezul'tatam nel'zya sdelat' vyvody o tom, est' li u vas "plohie" varianty "genov samokontrolya" i kak ih vliyanie skladyvaetsya s faktorami sredy, po kosvennym priznakam vse zhe mozhno predpolozhit', kakie sistemy v vashem mozge rabotayut ne sovsem pravil'no. Poslednyaya chast' knigi — eto rekomendacii, kak mozhno effektivno uderzhivat'sya ot soblaznov imenno vam i dobivat'sya dolgosrochnyh celey, nesmotrya na problemy s samokontrolem.
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