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Kniga pozvolit posmotret' na Big Data so storony, obratnoj ustoyavshemusya mneniyu pro ih bezuslovnuyu pol'zu i perspektivnost'. V knige privodyatsya dostupnye dlya ponimaniya obyvatelya prakticheskie primery issledovanij uchenogo-praktika. Proizvedenie pomozhet uglubit' ekspertnye znaniya tekh, kto uzhe "v teme", a te, kto tol'ko izuchaet tematiku, smogut rasshirit' granicy svoih poznanij. Oznakomivshis' s sammari, vy pojmete opasnost' tekushchih trendov v razvitii Big Data. Nauchites' izbegat' oshibok v processe trudoustrojstva i otlichat' social'nuyu reklamu v socseti ot provodimyh nad vami opytov. Uznaete, kto i kak vas sklonyaet k golosovaniyu za togo ili inogo kandidata. Razberetes' v tom, kakie shagi neobhodimy dlya ispravleniya situacii.
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