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If you're going to write a book, know this: your impeccable style, beautiful metaphors, vivid characters, the credibility of events may not work if the story itself will not be interesting. The story should intrigue and keep the reader's attention until the last phrase, because our brain perceives such stories as life experience, necessary for survival. All the masterpieces of world literature are built on this principle. Knowing the brain's reactions to this or that plot move - for example, its ability to project the problems of the characters onto its owner and subconsciously seek the best way out of difficult situations, or the desire to understand others' mistakes in order to commit less of your own - it is possible to construct a bestseller. Lisa Kron, based on the latest advances in neuroscience and cognitive psychology, gives writers very important advice and tips. The author, with her subtle humor and deep knowledge of the subject, provides examples from novels, screenplays, and short stories. Each chapter examines an aspect of the brain and offers advice on how to put that knowledge into practice. Translated with DeepL.com/Translator (free version)
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