Frank Bettger

How I Raised Myself from Failure to Success in Selling

Sprecher: Morey, Arthur

• Audio CD

Produktbeschreibung

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

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Produktdetails

• Verlag: SIMON & SCHUSTER
• Gesamtlaufzeit: 375 Min.
• Erscheinungstermin: 6. Dezember 2016
• Sprache: Englisch
• ISBN-13: 9781508226482
• Artikelnr.: 45514959

Autorenporträt

Frank Bettger was the author of the best sellers How I Multiplied My Income and Happiness in Selling.

Inhaltsangabe

CONTENTS
Introduction by Dale Carnegie -- What I Think of This Book
Author's Preface -- How I Happened to Write This Book
PART ONE
THESE IDEAS LIFTED ME OUT OF THE RANKS OF FAILURE
CHAPTER
1. How One Idea Multiplied My Income and Happiness
2. This Idea Put Me Back Into Selling After I Had Quit
3. One Thing I Did That Helped Me Destroy the Biggest Enemy I Ever Had to
Face
4. The Only Way I Could Get Myself Organized
Summary -- Part One
PART TWO
FORMULA FOR SUCCESS IN SELLING
5. How I Learned the Most Important Secret of Salesmanship
6. Hitting the Bull's Eye
7. A $250,000 Sale in 15 Minutes
8. Analysis of the Basic Principles Used in Making That Sale
9. How Asking Questions Increased the Effectiveness of My Sales Interviews
10. How I Learned to Find the Most Important Reason Why a Man Should Buy
11. The Most Important Word I Have Found in Selling Has Only Three Letters
12. How I Find the Hidden Objection
13. The Forgotten Art That Is Magic in Selling
Summary -- Part Two
PART THREE
SIX WAYS TO WIN AND HOLD THE CONFIDENCE OF OTHERS
14. The Biggest Lesson I Ever Learned About Creating Confidence
15. A Valuable Lesson I Learned About Creating Confidence From a Great
Physician
16. The Quickest Way I Ever Discovered to Win Confidence
17. How to Get Kicked Out
18. I Found This an Infallible Way to Gain a Man's Confidence
19. How to Look Your Best
Summary -- Part Three
PART FOUR
HOW TO MAKE PEOPLE WANT TO DO BUSINESS WITH YOU
20. An Idea I Learned From Lincoln Helped Me Make Friends
21. I Became More Welcome Everywhere When I Did This
22. How I Learned to Remember Names and Faces
23. The Biggest Reason Why Salesmen Lose Business
24. This Interview Taught Me How to Overcome My Fear of Approaching Big Men
Summary -- Part Four
PART FIVE
STEPS IN SALE
25. The Sale Before the Sale
26. The Secret of Making Appointments
27. How I Learned to Outsmart Secretaries and Switchboard Operators
28. An Idea That Helped Me Get Into the "Major Leagues"
29. How to Let the Customer Help You Make the Sale
30. How I Find New Customers and Make Old Ones Enthusiastic Boosters
31. Seven Rules I Use in Closing the Sale
32. An Amazing Closing Technique I Learned from a Master Salesman
Summary -- Part Five
PART SIX
DON'T BE AFRAID TO FAIL
33. Don't Be Afraid to Fail!
34. Benjamin Franklin's Secret of Success and What It Did for Me
35. Let's You and I Have a Heart to Heart Talk