Iconic Advantage: Don't Chase the New, Innovate the Old - Yu, Soon; Birss, Dave
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Don't just chase the new...innovate the old. Yu offers an approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers.

Produktbeschreibung
Don't just chase the new...innovate the old. Yu offers an approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers.
Autorenporträt
Soon Yu is an international speaker and author who has been a founder and CEO of numerous venture-backed companies. A finalist from Northern California for the prestigious Ernst & Young Entrepreneur of the Year award, he frequently guest lectures at Stanford University, where he received his MBA, and is an adjunct professor at Parsons School of Design.