Discover the Power Of Better Negotiating Negotiation is one skill everyone needs in order to get more of what they want--to sell more, to keep costs down, to manage better, to strengthen relationships--to win! Thomas shows you exactly how the best negotiators reach long-lasting positive solutions that build profits, performance, and relationships. This indispensable guide covers all you'll ever need to know about negotiating, including: * The 21 rules of successful negotiating--and how to defend against them! * "Quickies"--specific tips on how to successfully negotiate with bosses, children, car dealers, contractors, auto mechanics, and many others * Why Americans are among the worst negotiators on Earth * How to overcome your natural reluctance to bargain * Why win-win negotiating is so vital * How to thoroughly prepare for your negotiations * How to deal with counterparts who intimidate or harass you * How to negotiate ethically--and deal with those who don't * How to negotiate more successfully across cultural lines * Thomas's Truisms--50 memorable negotiating maxims * The psychology of negotiating, historical illustrations, day-to-day applications, and much, much more!