Jonathan Brill prepares organizations to profit from radical change. An expert on resilient growth, innovation, and decision-making during uncertainty, he was a senior leader and the Global Futurist at HP (Hewlett-Packard), where he directed long-term strategy programs, a creative director at frog design, and the managing partner of innovation firms that created over 350 products. He is the managing director at Resilient Growth Partners and a board member at Frost & Sullivan, a major market intelligence firm with offices in 46 countries. Brill advises globally on product innovation and resilient growth strategy with clients, including Samsung, Microsoft, Verizon, PepsiCo, the United States government, and the MIT Media Lab. He is an in-demand thought leader, speaker, and contributor to TED, Singularity University, Korn Ferry, JPMorgan, Forbes, Harvard Business Review, and TIME. Brill develops products for both fictional heroes and real people as the Futurist-in-Residence at Territory Studio, the creative visionaries behind the sci-fi tech in Steven Spielberg's Ready Player One, Ghost in the Shell, and Blade Runner 2049. He holds a degree in industrial design from Pratt Institute and has done extensive management training at Stanford University. For more information, please visit jonathanbrill.com/roguewaves.
Inhaltsangabe
Introduction Why Business School Strategy Keeps Failing Why Business Is Broken Resilience Is Your New Strategy for Growth A Practitioner as Your Guide How This Book Is Organized PART I AWARENESS 1 Transforming to Survive in Our Increasingly Volatile World 2 10 Undercurrents Will Cause the Next Rogue Wave PART II Behavior Change The ROGUE Method 3 R: Reality Test 4 O: Observe Your System 5 G: Generate Your Futures 6 U: Uncouple Your Opportunities from Your Threats 7 E: Experiment PART III CULTURE CHANGE 8 Leading in Stormy Seas Conclusion: Driving Resilient Growth in Your Organization Phase I: Awareness Phase II: Behavior Change Phase III: Culture Change Phase IV: Resilient Growth Epilogue How to See Clearly Winning with a Resilient Growth Strategy Notes Index
Introduction Why Business School Strategy Keeps Failing Why Business Is Broken Resilience Is Your New Strategy for Growth A Practitioner as Your Guide How This Book Is Organized PART I AWARENESS 1 Transforming to Survive in Our Increasingly Volatile World 2 10 Undercurrents Will Cause the Next Rogue Wave PART II Behavior Change The ROGUE Method 3 R: Reality Test 4 O: Observe Your System 5 G: Generate Your Futures 6 U: Uncouple Your Opportunities from Your Threats 7 E: Experiment PART III CULTURE CHANGE 8 Leading in Stormy Seas Conclusion: Driving Resilient Growth in Your Organization Phase I: Awareness Phase II: Behavior Change Phase III: Culture Change Phase IV: Resilient Growth Epilogue How to See Clearly Winning with a Resilient Growth Strategy Notes Index
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