Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business. Read by Brett Barry
Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business. Read by Brett BarryHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Eric Tyson, MBA, is a financial counselor, syndicated columnist, and the author of bestselling For Dummies books on personal finance, taxes, home buying, and mutual funds including Real Estate Investing For Dummies.
Inhaltsangabe
Introduction 1 Part 1: Getting Started with Small Business 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 43 Chapter 4: First Things First: Crafting Your Business Plan 61 Chapter 5: Making Financing, Ownership, and Organizational Decisions 83 Part 2: Buying an Existing Business 115 Chapter 6: Exploring Buying a Business 117 Chapter 7: Finding the Right Business to Buy 129 Chapter 8: Evaluating a Business to Buy 143 Chapter 9: Negotiating Terms and Sealing the Deal 163 Part 3: Running a Successful Small Business 175 Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 177 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205 Chapter 12: Tapping Technology 241 Chapter 13: Keeping Your Customers Loyal 251 Chapter 14: Managing Profitability and Cash 263 Chapter 15: Learning from the Experiences of Others 289 Part 4: Keeping Your Business in Business 303 Chapter 16: Finding and Keeping Superstar Employees 305 Chapter 17: Providing Employee Benefits 335 Chapter 18: Handling Regulatory and Legal Issues 355 Chapter 19: Mastering Small-Business Taxes 369 Chapter 20: Cultivating a Growing Business 383 Part 5: The Part of Tens 405 Chapter 21: Ten Mistakes You Don't Want to Make 407 Chapter 22: Ten Tips for Small-Business Success 417 Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425 Index 429
Introduction 1 Part 1: Getting Started with Small Business 7 Chapter 1: Is Small Business for You? 9 Chapter 2: Laying Your Personal Financial Foundation 27 Chapter 3: Finding Your Niche 43 Chapter 4: First Things First: Crafting Your Business Plan 61 Chapter 5: Making Financing, Ownership, and Organizational Decisions 83 Part 2: Buying an Existing Business 115 Chapter 6: Exploring Buying a Business 117 Chapter 7: Finding the Right Business to Buy 129 Chapter 8: Evaluating a Business to Buy 143 Chapter 9: Negotiating Terms and Sealing the Deal 163 Part 3: Running a Successful Small Business 175 Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 177 Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205 Chapter 12: Tapping Technology 241 Chapter 13: Keeping Your Customers Loyal 251 Chapter 14: Managing Profitability and Cash 263 Chapter 15: Learning from the Experiences of Others 289 Part 4: Keeping Your Business in Business 303 Chapter 16: Finding and Keeping Superstar Employees 305 Chapter 17: Providing Employee Benefits 335 Chapter 18: Handling Regulatory and Legal Issues 355 Chapter 19: Mastering Small-Business Taxes 369 Chapter 20: Cultivating a Growing Business 383 Part 5: The Part of Tens 405 Chapter 21: Ten Mistakes You Don't Want to Make 407 Chapter 22: Ten Tips for Small-Business Success 417 Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425 Index 429
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