Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business. Read by Brett Barry
Take control of your future and make the leap from employee to entrepreneur with this enterprising guide. From drafting a business plan to managing costs, you'll profit from expert advice and real-world examples that cover every aspect of building your own business. Read by Brett Barry
Eric Tyson, MBA, is a financial counselor, syndicated columnist, and the author of bestselling For Dummies books on personal finance, taxes, home buying, and mutual funds including Real Estate Investing For Dummies.
Inhaltsangabe
Introduction 1
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 59
Chapter 5: Making Financing, Ownership, and Organizational Decisions 81
Part 2: Buying an Existing Business 111
Chapter 6: Exploring Buying a Business 113
Chapter 7: Finding the Right Business to Buy 123
Chapter 8: Evaluating a Business to Buy 137
Chapter 9: Negotiating Terms and Sealing the Deal 155
Part 3: Running a Successful Small Business 167
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 169
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 197
Chapter 12: Tapping Technology 233
Chapter 13: Keeping Your Customers Loyal 243
Chapter 14: Managing Profitability and Cash 255
Chapter 15: Learning from the Experiences of Others 281
Part 4: Keeping Your Business in Business 295
Chapter 16: Finding and Keeping Superstar Employees 297
Chapter 17: Providing Employee Benefits 327
Chapter 18: Handling Regulatory and Legal Issues 347
Chapter 19: Mastering Small-Business Taxes 361
Chapter 20: Cultivating a Growing Business 375
Part 5: The Part of Tens 397
Chapter 21: Ten Mistakes You Don't Want to Make 399
Chapter 22: Ten Tips for Small-Business Success 409
Chapter 23: Ten Ways the 2017 Tax Reform Bill Benefits Small Business 419
Index 425
Introduction 1
Part 1: Getting Started with Small Business 7
Chapter 1: Is Small Business for You? 9
Chapter 2: Laying Your Personal Financial Foundation 27
Chapter 3: Finding Your Niche 43
Chapter 4: First Things First: Crafting Your Business Plan 61
Chapter 5: Making Financing, Ownership, and Organizational Decisions 83
Part 2: Buying an Existing Business 115
Chapter 6: Exploring Buying a Business 117
Chapter 7: Finding the Right Business to Buy 129
Chapter 8: Evaluating a Business to Buy 143
Chapter 9: Negotiating Terms and Sealing the Deal 163
Part 3: Running a Successful Small Business 175
Chapter 10: The Owner's Responsibilities in the Start-Up and Beyond 177
Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales 205
Chapter 12: Tapping Technology 241
Chapter 13: Keeping Your Customers Loyal 251
Chapter 14: Managing Profitability and Cash 263
Chapter 15: Learning from the Experiences of Others 289
Part 4: Keeping Your Business in Business 303
Chapter 16: Finding and Keeping Superstar Employees 305
Chapter 17: Providing Employee Benefits 335
Chapter 18: Handling Regulatory and Legal Issues 355
Chapter 19: Mastering Small-Business Taxes 369
Chapter 20: Cultivating a Growing Business 383
Part 5: The Part of Tens 405
Chapter 21: Ten Mistakes You Don't Want to Make 407
Chapter 22: Ten Tips for Small-Business Success 417
Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business 425
