Jamie Mustard

The Iconist: The Art and Science of Standing Out

Sprecher: Mustard, Jamie

• MP3-CD

Produktdetails

• Verlag: Brilliance Audio
• Gesamtlaufzeit: 360 Min.
• Erscheinungstermin: 1. Oktober 2019
• Sprache: Englisch
• ISBN-13: 9781799734512
• Artikelnr.: 57698639

Autorenporträt

Jamie Mustard is a strategic multi-media consultant and Iconist. His passion is to teach the science and "art of obviousness," helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. A graduate of the London School of Economics, Jamie's work is an explanation of the "economics of attention," based on the primal laws of human perception called Blocks. He has spoken, educated, and inspired others with his work prolifically, including TED at the creative giant, Wieden and Kennedy. Jamie's Iconist work has spanned some of the world's leading companies, artists, and the globe. Growing up in severe poverty in inner city Los Angeles, Jamie overcame obstacles to eventually codify a system of primal laws that can now help us all.

Inhaltsangabe

Contents Introduction 1: What Is an Iconist? Part One 2: Fresh Air 3:
Populations 4: Force Fields-the Rejection of Mass Information 5: Lights
Out-the Dilution Effect 6: Invisible Man 7: The American Gangster 8: The
Weakness of Choice Part Two 9: Toy Blocks 10: Laws of Gravity 11: The
Monolith 12: Violent Times-Blocks in Visual Art 13: Nursery Rhymes-Blocks
in Music 14: The Dreamer and the Fighter Part Three 15: Road Signs 16:
Magnetize 17: Signals 18: The Arrow and the Shaft 19: BREEED-The Snowball
Effect Part Four 20: Perfection Is Deception 21: Naked 22: The Dilution
Generation Afterword Acknowledgments References