The Language of Trust: Selling Ideas in a World of Skeptics - Maslansky, Michael
28,50 €**
28,45 €
inkl. MwSt.
**Unverbindliche Preisempfehlung des Herstellers
Versandkostenfrei*
Versandfertig in über 4 Wochen
  • Audio CD

This audio book gives you the tools to use language that builds, or rebuilds, trust, when the facts, actions, and record are on your side, but you just can't quite get over that last hurdle - acceptance.

Andere Kunden interessierten sich auch für
Produktbeschreibung
This audio book gives you the tools to use language that builds, or rebuilds, trust, when the facts, actions, and record are on your side, but you just can't quite get over that last hurdle - acceptance.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Michael Maslansky is one of corporate America's leading communications and research strategists. As CEO of Maslansky, Luntz & Partners, the firm that produced the New York Times best-seller Words That Work, he advises leading organizations, such as PepsiCo, eBay, Microsoft, and Pfizer on what to say, how to say it, and most important, why it matters. He has conducted hundreds of research projects in over twenty countries using his firm's proprietary polling and focus group methodology, cited by the New York Times, Washington Post, New Yorker, 60 Minutes, Nightline, and PBS' Frontline, among others.