This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into…mehr
This print and digital coursebook is organised around the concepts and topics of the new Business Management syllabus. The case-studies and topics are set in accessible international contexts. The coursebook follows the IB Diploma ATL principles, developing higher-order thinking skills and conceptual understanding. The coursebook is focussed on a successful learner journey with clear learning objectives, integrated TOK links, reflection opportunities, self-evaluation checklists, projects, and exam-style questions and support. There are also scaffolded activities to help students develop into confident, independent learners with support, stretch and challenge activities. The resource is written in a clear, accessible style.
Contents How to use this series How to use this book Introduction Unit 1. Introduction to business management 1. What is a business? 2. Types of business entities 3. Business objectives 4. Stakeholders 5. Growth and evolution 6. Multinational companies (MNCs) Unit 2. Human Resource Management 7. Introduction to human resource management 8. Organisational structure 9. Leadership and management (some HL only) 10. Motivation and demotivation (some HL only) 11. Organisational (corporate) culture (HL only) 12. Communication 13. Industrial/employee relations (HL only) Unit 3. Finance and accounts 14. Introduction to finance 15. Costs and revenues 16. Final accounts (some HL only) 17. Profitability and liquidity ratio analysis 18. Debt/equity ratio analysis (HL only) 19. Cash flow 20. Investment appraisal (some HL only) 21. Budgets (HL only) Unit 4. Marketing 22. Introduction to marketing (some HL only) 23. Marketing planning 24 Sales forecasting (HL only) 25. Market research 26. The seven Ps of the marketing mix (some HL only) 27. International marketing (HL only) Unit 5. Operations management 28. Introduction to operations management 29. Operations methods 30. Lean production and quality management (HL only) 31. Location 32. Break-even analysis 33. Production planning (HL only) 34. Crisis management and contingency planning (HL only) 35. Research and development (HL only) 36. Management information systems (HL only) Unit 6. Examination skills 37. Examination skills Glossary Key formulas appendix Acknowledgements Index.
Contents How to use this series How to use this book Introduction Unit 1. Introduction to business management 1. What is a business? 2. Types of business entities 3. Business objectives 4. Stakeholders 5. Growth and evolution 6. Multinational companies (MNCs) Unit 2. Human Resource Management 7. Introduction to human resource management 8. Organisational structure 9. Leadership and management (some HL only) 10. Motivation and demotivation (some HL only) 11. Organisational (corporate) culture (HL only) 12. Communication 13. Industrial/employee relations (HL only) Unit 3. Finance and accounts 14. Introduction to finance 15. Costs and revenues 16. Final accounts (some HL only) 17. Profitability and liquidity ratio analysis 18. Debt/equity ratio analysis (HL only) 19. Cash flow 20. Investment appraisal (some HL only) 21. Budgets (HL only) Unit 4. Marketing 22. Introduction to marketing (some HL only) 23. Marketing planning 24 Sales forecasting (HL only) 25. Market research 26. The seven Ps of the marketing mix (some HL only) 27. International marketing (HL only) Unit 5. Operations management 28. Introduction to operations management 29. Operations methods 30. Lean production and quality management (HL only) 31. Location 32. Break-even analysis 33. Production planning (HL only) 34. Crisis management and contingency planning (HL only) 35. Research and development (HL only) 36. Management information systems (HL only) Unit 6. Examination skills 37. Examination skills Glossary Key formulas appendix Acknowledgements Index.
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