Medi Houghton, Matthew Bryant, Veenu Jain

Cambridge Igcse(r) Enterprise Coursebook with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

The only endorsed resources for the Cambridge IGCSE(R) Enterprise (0454) syllabus.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 198
• Erscheinungstermin: 22. März 2018
• Englisch
• Abmessung: 227mm x 151mm x 9mm
• Gewicht: 290g
• ISBN-13: 9781108339254
• ISBN-10: 1108339255
• Artikelnr.: 50557935

Inhaltsangabe

Foreword from the Cambridge Judge Business School
Introduction to enterprise
Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise
Chapter 2: The skills and behaviours of enterprising people
Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations
Template 1: How to conduct a PEST analysis
Template 2: SWOT Analysis
Chapter 4: Market research
Template 3: Conducting market research
Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans
Template 4: Action planning checklist
Chapter 6: Sources of finance
Template 5: Choosing sources of finance
Chapter 7: The concept of trade credit
Chapter 8: Financial terms and financial records: cash flow, break-even and income
Template 6: Projected Income and Expenditure
Chapter 9: Marketing: purpose, customer retention and marketing communications
Section 3: Implementing your enterprise project
Chapter 10: Negotiation
Chapter 11: Communication
Template 7: Planning and holding effective meetings
Chapter 12: Help and support for enterprise
Section 4: Evaluating your enterprise project
Chapter 13: Evaluating the success of your project
Glossary
Index.