Leanne Burslem-Curl, Mark Fisher, Medi Houghton, Veenu Jain

Cambridge IGCSE(TM) and O Level Business Coursebook with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

This coursebook helps students build an understanding of key business concepts, with engaging visual tools and real-life examples to ensure topics are accessible for all students. Engage your students with a variety of activities to encourage active learning, from calculating the labour productivity of a manufacturing business to debating whether globalisation is beneficial to the economy. Case studies with questions encourage students to explore roles and operations within real businesses, such as Yao Secret and Hasbro. Access short videos and key term definitions in the digital coursebook, to provide additional support for students with English as an additional language.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 600
• Erscheinungstermin: 31. März 2025
• Englisch
• ISBN-13: 9781009813501
• ISBN-10: 1009813501
• Artikelnr.: 71953690

Inhaltsangabe

Introduction
How to use this book
Section 1. Understanding business activity: 1. Business activity
2. Economic sectors
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Section 1 case study, Section 2. People in business: 6. Human resource management (HRM)
7. Organisation and management
8. Methods of communication
9. Motivating employees
Section 2 case study
Section 3. Marketing: 10. Marketing and the market
11. Market research
12. Marketing mix: product
13: Marketing mix: Price
14: Marketing mix: Place
15: Marketing mix: Promotion
16. Marketing strategy and legal controls
Section 3 case study
Section 4. Operations management: 17. Production of goods and services
18. Costs, scale of production and break-even analysis
19. Quality of goods and services
20. Location decisions
Section 4 case study
Section 5. Financial information and decisions: 21. Business finance
22. Cash flow forecasts
23. Statement of profit
24. Statement of financial position
25. Analysis of accounts
Section 5 case study
Section 6. External influences on business activity: 26. Economic issues
27. Business and the international economy
28. Environmental and ethical issues
Section 6 case study
29. Preparing for assessment
Accounting formulae and ratios
Glossary
Index
Acknowledgements.