Alex Smith, Veenu Jain

Cambridge IGCSE(TM) and O Level Business Workbook with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

This print and digital workbook provides additional exercises and practice questions to enable students to develop their skills. The activities can be used in class or outside the classroom as homework. It follows the same chapter structure as the coursebook, so you can confidently use it to support your lessons. Activities increase in difficulty to support students as they progress through the course, focusing on key skills such as evaluation and analysis. This workbook supports the Cambridge IGCSE(TM) , IGCSE (9-1) and O Level Business syllabuses (0264/0774/7081) for examination from 2027. Answers to activities are available to teachers via Cambridge GO.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 248
• Erscheinungstermin: 30. April 2025
• Englisch
• ISBN-13: 9781009813549
• ISBN-10: 1009813544
• Artikelnr.: 71955449

Inhaltsangabe

Introduction
How to use this book
Developing skills for business
Section 1. Understanding business activity: 1. Business activity
2. Economic sectors
3. Enterprise, business growth and size
4. Types of business organisation
5. Business objectives and stakeholder objectives
Section 1 practice questions and case studies, Section 2. People in business: 6. Human resource management (HRM)
7. Organisation and management
8. Methods of communication
9. Motivating employees
Section 2 practice questions and case studies
Section 3. Marketing: 10. Marketing and the market
11. Market research
12. Marketing mix: product
13: Marketing mix: Price
14: Marketing mix: Place
15: Marketing mix: Promotion
16. Marketing strategy and legal controls
Section 3 practice questions and case studies
Section 4. Operations management: 17. Production of goods and services
18. Costs, scale of production and break-even analysis
19. Quality of goods and services
20. Location decisions
Section 4 practice questions and case studies
Section 5. Financial information and decisions: 21. Business finance
22. Cash flow forecasts
23. Statement of profit
24. Statement of financial position
25. Analysis of accounts
Section 5 practice questions and case studies
Section 6. External influences on business activity: 26. Economic issues
27. Business and the international economy
28. Environmental and ethical issues
Section 6 practice questions and case studies.