This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Contents Introduction Introducing command words Getting started with AS & A Level Business Unit 1 Business and its environment 1. Enterprise (AS level) 2. Business structure (AS level) 3. Size of business (AS level) 4. Business objectives (AS level) 5. Stakeholders in a business (AS level) 6. External influences on business activity (A level) 7. External economic influences on business activity (A level) 8. Business strategy (A level) 9. Corporate planning and implementation (A level) Unit 2 Human resource management 10. Human resource management (AS level) 11. Motivation (AS level) 12. Management (AS level) 13. Organisational structure (A level) 14. Business communication (A level) 15. Leadership (A level) 16. Human resource management strategy (A level) Unit 3 Marketing 17. The nature of marketing (AS level) 18. Market research (AS level) 19. The marketing mix - product and price (AS level) 20. The marketing mix - promotion and place (AS level) 21. Marketing analysis (A level) 22. Marketing strategy (A level) Unit 4 Operations management 23. The nature of operations (AS level) 24. Inventory management (AS level) 25. Capacity utilisation and outsourcing (AS level) 26. Location and scale (A level) 27. Quality management (A level) 28. Operations strategy (A level) Unit 5 Finance and accounting 29. Business finance (AS level) 30. Forecasting and managing cash flows (AS level) 31. Costs (AS level) 32. Budgets (AS level) 33. Financial statements (A level) 34. Analysis of published accounts (A level) 35. Investment appraisal (A level) 36. Finance and accounting strategy (A level) 37. Preparing for assessment Glossary Index Acknowledgements.
Contents Introduction Introducing command words Getting started with AS & A Level Business Unit 1 Business and its environment 1. Enterprise (AS level) 2. Business structure (AS level) 3. Size of business (AS level) 4. Business objectives (AS level) 5. Stakeholders in a business (AS level) 6. External influences on business activity (A level) 7. External economic influences on business activity (A level) 8. Business strategy (A level) 9. Corporate planning and implementation (A level) Unit 2 Human resource management 10. Human resource management (AS level) 11. Motivation (AS level) 12. Management (AS level) 13. Organisational structure (A level) 14. Business communication (A level) 15. Leadership (A level) 16. Human resource management strategy (A level) Unit 3 Marketing 17. The nature of marketing (AS level) 18. Market research (AS level) 19. The marketing mix - product and price (AS level) 20. The marketing mix - promotion and place (AS level) 21. Marketing analysis (A level) 22. Marketing strategy (A level) Unit 4 Operations management 23. The nature of operations (AS level) 24. Inventory management (AS level) 25. Capacity utilisation and outsourcing (AS level) 26. Location and scale (A level) 27. Quality management (A level) 28. Operations strategy (A level) Unit 5 Finance and accounting 29. Business finance (AS level) 30. Forecasting and managing cash flows (AS level) 31. Costs (AS level) 32. Budgets (AS level) 33. Financial statements (A level) 34. Analysis of published accounts (A level) 35. Investment appraisal (A level) 36. Finance and accounting strategy (A level) 37. Preparing for assessment Glossary Index Acknowledgements.
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