Kelly Chalk, Mark Johnson

Cambridge International AS & A Level Business Exam Preparation and Practice with Digital Access (2 Years)

• Broschiertes Buch

Produktbeschreibung

Designed to increase confidence, help you recognise different question types, understand connections between concepts, reflect on progress and manage test anxiety. Questions and activities improve your ability to recall knowledge and answer effectively. Includes digital access and over 400 auto-marked questions and past-paper question practice. This text has not been through the endorsement process for the Cambridge Pathway. Any references or materials related to answers, grades, papers or examinations are based on the opinion of the author(s). The Cambridge International Education syllabus or curriculum framework associated assessment guidance material and specimen papers should always be referred to for definitive guidance.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 840
• Erscheinungstermin: 19. September 2024
• Englisch
• Abmessung: 277mm x 222mm x 20mm
• Gewicht: 840g
• ISBN-13: 9781009388573
• ISBN-10: 1009388576
• Artikelnr.: 71544654

Inhaltsangabe

Contents
How to use this book
How to use this series
Exam skills framework
Introduction
Unit 1 Business and its environment
1. Enterprise (AS level)
2. Business structure (AS level)
3. Size of business (AS level)
4. Business objectives (AS level)
5. Stakeholders in a business (AS level)
6. External influences on business activity (A level)
7. External economic influences on business activity (A level)
8. Business strategy (A level)
9. Corporate planning and implementation (A level)
Unit 2 Human resource management
10. Human resource management (AS level)
11. Motivation (AS level)
12. Management (AS level)
13. Organisational structure (A level)
14. Business communication (A level)
15. Leadership (A level)
16. Human resource management strategy (A level)
Unit 3 Marketing
17. The nature of marketing (AS level)
18. Market research (AS level)
19. The marketing mix - product and price (AS level)
20. The marketing mix - promotion and place (AS level)
21. Marketing analysis (A level)
22. Marketing strategy (A level)
Unit 4 Operations management
23. The nature of operations (AS level)
24. Inventory management (AS level)
25. Capacity utilisation and outsourcing (AS level)
26. Location and scale (A level)
27. Quality management (A level)
28. Operations strategy (A level)
Unit 5 Finance and accounting
29. Business finance (AS level)
30. Forecasting and managing cash flows (AS level)
31. Costs (AS level)
32. Budgets (AS level)
33. Financial statements (A level)
34. Analysis of published accounts (A level)
35. Investment appraisal (A level)
36. Finance and accounting strategy (A level).