Cambridge International AS and A Level Business Revision Guide helps students apply their knowledge, understanding and skills to succeed in their course.
Cambridge International AS and A Level Business Revision Guide helps students apply their knowledge, understanding and skills to succeed in their course.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Introduction Unit 1. Business and its Environment: 1. Enterprise 2. Business structure 3. Size of business 4. Business objectives 5. Stakeholders in a business 6. Business structure (A Level) 7. Size of business (A Level) 8. External influences on business activity (A Level) 9. External economic influences on business behaviour (A Level) Unit 2. People in Organisations: 10. Management and leadership 11. Motivation 12. Human resource management 13. Further human resource management (A Level) 14. Organisation structure (A Level) 15. Business communication (A Level) Unit 3. Marketing: 16. What is marketing? 17. Market research 18. The marketing mix - product and price 19. The marketing mix - promotion and place 20. Marketing planning (A Level) 21. Globalisation and international marketing (A Level) Unit 4. Operations and Project Management: 22. The nature of operations 23. Operations planning 24. Inventory management 25. Capacity utilisation (A Level) 26. Lean production and quality management (A Level) 27. Project management (A Level) Unit 5. Finance and Accounting: 28. Business finance and its sources 29. Costs 30. Accounting fundamentals 31. Forecasting and managing cash flows 32. Costs (A Level) 33. Budgets (A Level) 34. Contents of published accounts (A Level) 35. Analysis of published accounts (A Level) 36. Investment appraisal (A Level) Unit 6. Strategic Management: 37. What is strategic management? (A Level) 38. Strategic analysis (A Level) 39. Strategic choice (A Level) 40. Strategic implementation (A Level) 41. Answers Index.
Introduction Unit 1. Business and its Environment: 1. Enterprise 2. Business structure 3. Size of business 4. Business objectives 5. Stakeholders in a business 6. Business structure (A Level) 7. Size of business (A Level) 8. External influences on business activity (A Level) 9. External economic influences on business behaviour (A Level) Unit 2. People in Organisations: 10. Management and leadership 11. Motivation 12. Human resource management 13. Further human resource management (A Level) 14. Organisation structure (A Level) 15. Business communication (A Level) Unit 3. Marketing: 16. What is marketing? 17. Market research 18. The marketing mix - product and price 19. The marketing mix - promotion and place 20. Marketing planning (A Level) 21. Globalisation and international marketing (A Level) Unit 4. Operations and Project Management: 22. The nature of operations 23. Operations planning 24. Inventory management 25. Capacity utilisation (A Level) 26. Lean production and quality management (A Level) 27. Project management (A Level) Unit 5. Finance and Accounting: 28. Business finance and its sources 29. Costs 30. Accounting fundamentals 31. Forecasting and managing cash flows 32. Costs (A Level) 33. Budgets (A Level) 34. Contents of published accounts (A Level) 35. Analysis of published accounts (A Level) 36. Investment appraisal (A Level) Unit 6. Strategic Management: 37. What is strategic management? (A Level) 38. Strategic analysis (A Level) 39. Strategic choice (A Level) 40. Strategic implementation (A Level) 41. Answers Index.
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