Peter Stimpson, Peter Joyce

Cambridge International AS and A Level Business Revision Guide

• Broschiertes Buch

Produktbeschreibung

Cambridge International AS and A Level Business Revision Guide helps students apply their knowledge, understanding and skills to succeed in their course.

Produktdetails

• Verlag: Cambridge University Press
• 2nd edition
• Seitenzahl: 294
• Altersempfehlung: 16 bis 17 Jahre
• Erscheinungstermin: 23. Februar 2017
• Englisch
• Abmessung: 274mm x 218mm x 17mm
• Gewicht: 744g
• ISBN-13: 9781316611708
• ISBN-10: 1316611701
• Artikelnr.: 45545673

Inhaltsangabe

Introduction
Unit 1. Business and its Environment: 1. Enterprise
2. Business structure
3. Size of business
4. Business objectives
5. Stakeholders in a business
6. Business structure (A Level)
7. Size of business (A Level)
8. External influences on business activity (A Level)
9. External economic influences on business behaviour (A Level)
Unit 2. People in Organisations: 10. Management and leadership
11. Motivation
12. Human resource management
13. Further human resource management (A Level)
14. Organisation structure (A Level)
15. Business communication (A Level)
Unit 3. Marketing: 16. What is marketing?
17. Market research
18. The marketing mix - product and price
19. The marketing mix - promotion and place
20. Marketing planning (A Level)
21. Globalisation and international marketing (A Level)
Unit 4. Operations and Project Management: 22. The nature of operations
23. Operations planning
24. Inventory management
25. Capacity utilisation (A Level)
26. Lean production and quality management (A Level)
27. Project management (A Level)
Unit 5. Finance and Accounting: 28. Business finance and its sources
29. Costs
30. Accounting fundamentals
31. Forecasting and managing cash flows
32. Costs (A Level)
33. Budgets (A Level)
34. Contents of published accounts (A Level)
35. Analysis of published accounts (A Level)
36. Investment appraisal (A Level)
Unit 6. Strategic Management: 37. What is strategic management? (A Level)
38. Strategic analysis (A Level)
39. Strategic choice (A Level)
40. Strategic implementation (A Level)
41. Answers
Index.