Jane King, Terry Cook

Complete Enterprise for Cambridge IGCSE®

• Broschiertes Buch

Produktbeschreibung

Fully matched to the latest Cambridge syllabus (0454), the practical approach of Complete Enterprise for Cambridge IGCSE encourages students to develop and apply 21st century skills in context. As well as boosting confidence for the Cambridge Enterprise exam, it builds practical skills for students' future careers.

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Produktdetails

• Verlag: Oxford University Press
• 2 Revised edition
• Seitenzahl: 184
• Erscheinungstermin: 12. April 2018
• Englisch
• Abmessung: 220mm x 275mm x 11mm
• Gewicht: 532g
• ISBN-13: 9780198425298
• ISBN-10: 0198425295
• Artikelnr.: 54942413

Autorenporträt

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Inhaltsangabe

Syllabus matching grid
Introduction
Introduction to case studies
Case studies
1 Introduction to enterprise
1.1: What is meant by enterprise
1.2: Ways for students to be enterprising in everyday life
2 Setting up a new enterprise
2.1: The enterprise process
2.2: Types of business organization
3 Enterprise skills
3.1: Skills of enterprising people
3.2: Behaviours of entrepreneurs
4 Enterprise opportunities, risk, legal obligations and ethical considerations
4.1: Opportunities
4.2: Risk
4.3: Legal obligations
4.4: Ethical considerations
5 Negotiation
5.1: The negotiation process
6 Finance
6.1: Sources of finance
6.2: The concept of trade credit
6.3: Financial terms
6.4: Financial records
7 Business planning
7.1: Business objectives
7.2: Action plans
7.3: Business plans
8 Markets and customers
8.1: The purpose of marketing
8.2: Market research
8.3: Customer retention
8.4: Marketing communications
9 Help and support for enterprise
9.1: Sources of help and support
10 Communication
10.1: Types of communication
10.2: Meetings and presentations
Introduction to coursework
Task 1: Choosing a suitable project
Task 2: Planning the project
Task 3: Using enterprise skills to implement the plan
Task 4: Evaluating the project
Glossary
Index