Jane King, Robert Dransfield

Essential Business Studies for Cambridge IGCSE® & O Level

• Broschiertes Buch

Produktbeschreibung

Support your EAL learners with the step-by-step approach of Essential Business Studies for Cambridge IGCSE, IGCSE 9-1 & O Level (Third Edition), which builds understanding and confidence. Written by examiners, it is fully matched to the latest syllabus (0450/0986/7115), for examination from 2020.

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Produktdetails

• Verlag: Oxford University Press
• 3 Revised edition
• Seitenzahl: 216
• Erscheinungstermin: 5. April 2018
• Englisch
• Abmessung: 264mm x 197mm x 15mm
• Gewicht: 518g
• ISBN-13: 9780198424864
• ISBN-10: 0198424868
• Artikelnr.: 54942620

Inhaltsangabe

* Syllabus matching grid
* Unit 1 Understanding business activity
* 1.1.1: The purpose and nature of business activity
* 1.1.2: The importance of specialisation
* 1.2 Classification of businesses
* 1.2.1: Business activity in terms of primary, secondary and tertiary
sectors
* 1.2.2: The private sector and the public sector in a mixed economy
* 1.3 Enterprise, business growth and size
* 1.3.1: Enterprise and entrepreneurs
* 1.3.2: Contents and benefits of a business plan and how business
plans assist entrepreneurs
* 1.3.3: Why and how governments support start-ups
* 1.3.4: Business growth and measurement of size
* 1.3.5: Why some (new or established) businesses fail
* 1.4 Types of business organisation
* 1.4.1: Sole traders and partnerships
* 1.4.2: Other types of business organisation
* 1.4.3: Objectives, growth and business organisation
* 1.4.4: Limited and unlimited liability
* 1.4.5: Business organisations in the public sector
* 1.5 Business objectives and stakeholder objectives
* 1.5.1: Business objectives
* 1.5.2: Stakeholders and their different objectives
* 1.5.3: Objectives of private and and public sector enterprises
* Practice questions
* Unit 2 People in business
* 2.1 Motivating employees
* 2.1.1: Motivation
* 2.1.2: Why people work - the concept of human needs
* 2.1.3: Key motivational theories - Taylor and Herzberg
* 2.1.4: Methods of motivation - financial rewards
* 2.1.5: Methods of motivation - non-financial rewards
* 2.2 Organisation and management
* 2.2.1: Organisational charts
* 2.2.2: Roles and responsibilities
* 2.2.3: The role of management
* 2.2.4: Styles of leadership
* 2.2.5: Trade unions
* 2.3 Recruitment, selection and training
* 2.3.1: The recruitment and selection process
* 2.3.2: Recruiting and selecting in practice
* 2.3.3: Recommending who to employ?
* 2.3.4: Training and methods of training
* 2.3.5: Reducing the size of the workforce
* 2.3.6: Legal controls over employment issues
* 2.4 Internal and external communication
* 2.4.1: Communication
* 2.4.2: Internal communication
* 2.4.3: External communication
* Practice questions
* Unit 3 Marketing
* 3.1 Marketing, competition and the customer
* 3.1.1: The role of marketing
* 3.1.2: Market changes
* 3.1.3: Market segmentation
* 3.1.4: Mass markets and niche markets
* 3.2 Market research
* 3.2.1: Primary and secondary market research
* 3.2.2: Quantitative and qualitative research
* 3.2.3: Presentation and use of results
* 3.3 The marketing mix
* 3.3.1: The four P's
* 3.3.2: The product
* 3.3.3: The price
* 3.3.4: Place - distribution channels
* 3.3.5: Promotion
* 3.3.6: Technology and the marketing mix
* 3.4 Marketing strategy
* 3.4.1: Elements of a marketing strategy
* 3.4.2: Legal controls related to marketing
* 3.4.3: Opportunities and threats of entering overseas markets
* Practice questions
* Unit 4 Operations management
* 4.1 Production of goods and services
* 4.1.1: The meaning of production
* 4.1.2: Lean production
* 4.1.3: The main methods of production
* 4.1.4: How technology has changed production methods
* 4.2 Costs, scale of production and breakeven analysis
* 4.2.1: Identify and classify costs
* 4.2.2: Economies and diseconomies of scale
* 4.2.3: Break-even analysis
* 4.2.4: Break-even and margin of safety
* 4.3 Achieving quality production
* 4.3.1: What quality means
* 4.4 Location decisions
* 4.4.1: Factors influencing location and relocation
* Practice questions
* Unit 5 Financial information and decisions
* 5.1 Business finance: needs and sources
* 5.1.1: The need for business finance
* 5.1.2: Major sources of finance
* 5.1.3: Sources of internal and external finance
* 5.1.4: How to choose finance
* 5.2 Cash flow forecasting and working capital
* 5.2.1: Cash-flow and cash-flow forecasting
* 5.2.2: Working capital
* 5.3 Income statements
* 5.3.1: What profit is and why it is important
* 5.3.2: How profit is made
* 5.3.3: Income statements
* 5.4 Statement of financial position
* 5.4.1: The main elements of a statement of financial position
* 5.4.2: Further analysis of the statement of financial position
* 5.5 Analysis of accounts (financial statements)
* 5.5.1: Profitability analysis
* 5.5.2: Liquidity
* 5.5.3: Why and how accounts are used
* Practice questions
* Unit 6 External influences on business activity
* 6.1 Economic issues
* 6.1.1: Business cycle
* 6.1.2: Government control of the economy and business
* 6.1.3: Reasons for government intervention in the economy
* 6.1.4: Taxes and interest rates
* 6.2 Environmental and ethical issues
* 6.2.1: Environmental concerns and issues that affect business
* 6.2.2: External costs and benefits
* 6.2.3: Legal controls and environmental issues
* 6.2.3: Ethical issues
* 6.3 Business and the international economy
* 6.3.1: The importance of globalisation
* 6.3.2: Importance and growth of multinational companies
* 6.3.3: The impact of exchange rate changes
* Practice questions
* Glossary of key terms
* Index