- a comparison of gender representations in the past and today, from James Bond to Ugly Betty
- an introduction to key theorists such as Judith Butler, Anthony Giddens and Michel Foucault
- an outline of creative approaches, where identities are explored with video, drawing, or Lego bricks
- a Companion Website with extra articles, interviews and selected links, at: www.theoryhead.com.
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"Gauntlett's optimism is infectious, the subject matter engaging, and, as a result, the book is difficult to put aside. It is a thoroughly pleasurable introduction to the ties between self-identities and representations of gender in media." - Anne E. Lincoln in Journal of Consumer Culture (2003)
"Brings the theory of popular culture to the widest possible audience ... Delightful and provocative." - Charlie Peverett of HERO (2002)
"The value of Gauntlett's work is his engagement with feminism and issues of masculinity in ways which...appeal to students." - Nic Groombridge, St Mary's University College