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"Text analysis and data mining have become increasingly important capabilities in today's information-flooded world, and choosing the right technique makes all the difference. This book contains some advanced data mining techniques, but also includes an overview of important data mining fundamentals, specifically the CRISP-DM and SEMMA industry standards. ... Summing Up: Recommended. Upper-division undergraduates and up." (H. J. Bender, CHOICE, Vol. 45 (11), August, 2008)