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How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life

Produktbeschreibung
How is it that the most carefully-laid business strategies can go horribly wrong when put into practice? Robert Rowland Smith's answer, based on years of experience in high-level consultancy, is that 'reality eats strategy for breakfast': strategy, based on projections and assuming business is a rational pursuit, can't deal with the messy reality of life
Rezensionen
By approaching the perennial problems of business through a highly original set of emotionally-charged questions, Robert Rowland Smith brings an extraordinary array of insights to the challenges of management and leadership. Brilliant - a tour de force. Jules Goddard, author of 'Uncommon Sense, Common Nonsense'