Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context. Alongside in-depth discussion of issues such as facility design and event operations, the book presents fascinating insights from professional practice and case studies of real world events.
Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context. Alongside in-depth discussion of issues such as facility design and event operations, the book presents fascinating insights from professional practice and case studies of real world events.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Eric C. Schwarz is a Senior Lecturer in Sport Management and Coordinator of the Postgraduate Courses in Sport Business and Integrity at Victoria University, Australia. Hans Westerbeek is a Professor of International Sport Business, Pro Vice Chancellor - Sport, and Dean of the College of Sport and Exercise Science at Victoria University, Australia. Dongfeng Liu is a Professor of Sport Management at Shanghai University of Sport, China. Paul Emery is a retired sport management educator, as well as co-founder and honorary member of the European Association for Sport Management. Paul Turner is a Senior Lecturer in Sport Management at Deakin University, Australia.
Inhaltsangabe
1. Introduction to Sport Facility and Major Event Management 2. Key Success Factors of Operating Sport Facilities and Running Sport Events 3. Feasibility Analysis and Market Research for Planning New Sport Facilities and Events 4. New Sport Facility Development: Planning, Design and Construction 5. New Sport Facility Development: Preparing the Facility Management Infrastructure 6. New Sport Facility Operations: Attracting Events 7. New Sport Facility Operations: Planning the Event Management Infrastructure 8. Attracting Customers: Marketing Sport Facilities and Events 9. Running the Sport Event: Event Operations 10. Destination Marketing, Image, and Branding through Major Sport Events 11. Performance Management: Evaluating Operations 12. Performance Management: Legacy and Measuring Impact
1. Introduction to Sport Facility and Major Event Management 2. Key Success Factors of Operating Sport Facilities and Running Sport Events 3. Feasibility Analysis and Market Research for Planning New Sport Facilities and Events 4. New Sport Facility Development: Planning, Design and Construction 5. New Sport Facility Development: Preparing the Facility Management Infrastructure 6. New Sport Facility Operations: Attracting Events 7. New Sport Facility Operations: Planning the Event Management Infrastructure 8. Attracting Customers: Marketing Sport Facilities and Events 9. Running the Sport Event: Event Operations 10. Destination Marketing, Image, and Branding through Major Sport Events 11. Performance Management: Evaluating Operations 12. Performance Management: Legacy and Measuring Impact
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