Vanessa Ratten

Sports Innovation Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

The book focuses on the role of innovation in the sports context and how we can leverage opportunities that arise from networks and optimize resources by identifying where they are most effective. It helps to identify the conditions and procedures that emergent business ventures need to be formed.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 138
• Erscheinungstermin: 23. August 2017
• Englisch
• ISBN-13: 9781351712019
• Artikelnr.: 49045468

Autorenporträt

Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia.

Inhaltsangabe

1. Sports Innovation Management: An Overview
2. Creativity and Innovation
3. Transformational Leadership
4. Innovative Marketing
5. Culture, Social and Sustainable Innovation
6. Open Innovation
7. Corporate Entrepreneurship
8. Technology Innovation
9. Future Directions for Sports Innovation Management