Wired To Your Market - Wahl, Colin; Schersching, Cindy
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The internet has "leveled the playing field" for market research. Traditionally, well designed, high quality market research studies were affordable only to the largest companies with big budgets and market research departments. Online market research fundamentally changes the game and enables companies of every size to develop and field market research that will help them make sound business decisions regarding every aspect of their business. This book will show you how to use the power of online research to make important decisions about brand image, product strategy, pricing programs,…mehr

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Produktbeschreibung
The internet has "leveled the playing field" for market research. Traditionally, well designed, high quality market research studies were affordable only to the largest companies with big budgets and market research departments. Online market research fundamentally changes the game and enables companies of every size to develop and field market research that will help them make sound business decisions regarding every aspect of their business. This book will show you how to use the power of online research to make important decisions about brand image, product strategy, pricing programs, customer service, partner programs, website, competitive intelligence or any other aspect of your business.