The KISS System: Stress-Free Marketing Strategies to Boost Your Local Business on a Budget! - Gorrell, Connie S.
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Keep. It. Simple. Stupid. After being laid off from her job as an instructor at a local college in the 1990s, and with no prior entrepreneurial experience, Connie Gorrell found herself at the helm of a thriving educational services company that catered to healthcare professionals. She knew that if her small business was to succeed, she needed to create unique, and simple, marketing strategies that would set her company apart from all others. She had little start-up cash and no idea what her marketing strategies would consist of, but she knew she had to try. The company quickly grew to expand…mehr

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Produktbeschreibung
Keep. It. Simple. Stupid. After being laid off from her job as an instructor at a local college in the 1990s, and with no prior entrepreneurial experience, Connie Gorrell found herself at the helm of a thriving educational services company that catered to healthcare professionals. She knew that if her small business was to succeed, she needed to create unique, and simple, marketing strategies that would set her company apart from all others. She had little start-up cash and no idea what her marketing strategies would consist of, but she knew she had to try. The company quickly grew to expand services to include communities-at-large in addition to healthcare professionals from coast to coast and into other countries as well. Consumers today have far more choices available to them than ever. Making savvy marketing and advertising choices can be the difference between customer excitement about your business or indifference altogether. This book, The KISS System: Stress-Free Marketing Strategies to Boost Your Local Business on a Budget! will help you keep your business from getting lost in market saturation. The marketing strategies are customized to make it easy for any local business owner to have information that could change their life-and business-forever. Use it wisely and profit. -Learn straightforward, proven and profitable marketing strategies that any small or local business can implement immediately to become business royalty in the local marketplace. -Understand the lifetime value of just one of your customers. -Find out how to attract loyal customers and keep them coming back-Discover how to make your business more visible when consumers are looking for your product or services. Help them find you-not your competitors. The 'KISS Principle' DefinedKISS is an acronym attributed to aeronautical engineer Kelly Johnson. It is a design principle that stands for "Keep It Simple, Stupid." It was most noted by the United States Navy in 1960. The KISS principle states, in essence, that all systems work best when kept simple rather than made complicated. If it's stupid, but it works, it's not stupid. -Connie Gorrell
Autorenporträt
Author, speaker and mentor Connie Gorrell is passionate about helping entrepreneurs in all walks of life identify and establish their personal and professional goals, especially while overcoming adversity. Her personal goal to pay it forward comes through her authentic wisdom and experience which resonates with those who struggle to find their way to overcome obstacles in life. She grew a small business into a successful nationally based company offering continuing education credits for healthcare professionals and events for the community-at-large. Then life threw her family a series of tragedies with the deaths of her children. Connie comes from a place of deep humility with the passion to help other business owners succeed in their local marketplace regardless of life's cruel curve balls. Connie is the founder and Executive Director of The DreamSTRONG(TM) Foundation. She is president of Barefoot Execs., Inc., an independent lifestyle brand educator and publisher. As an entrepreneur and businesswoman, Connie knows the importance of strategic planning based on individual needs and market analysis. Connie's philosophy is under-promise and over-deliver when it comes to customer satisfaction and teaches various methods in her workshops. She stresses the fact that businesses are easily located on the internet and cautions her clients to take necessary steps to never run out of leads. The goal is to transform potential clients into lifetime customers and raving "fans" that "Like" them loyally. Connie enjoys hearing from her readers. If you have concerns about how to improve your business' bottom line or questions regarding any of the strategies listed in this book, please refer to contact information below. Connect with Connie! www.conniegorrell.com www.facebook.com/conniesgorrell www.twitter.com/conniegorrell www.linkedin.com/in/conniegorrell www.instagram.com/conniegorrell