Online Shopping and Luxury Goods - Rossin Cole, Caterina
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In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future or whether the online is likely to replace the in store experience. The research also investigates whether fashion luxury goods shopping inclinations are similar or differ from country to country focusing on Italian, British and Chinese markets.

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Produktbeschreibung
In the developed world, the majority of people own a smartphone and shopping online has become a routine. The aim of this study is to explore whether the in store shopping in the fashion luxury goods sector has good chances to survive in the near future or whether the online is likely to replace the in store experience. The research also investigates whether fashion luxury goods shopping inclinations are similar or differ from country to country focusing on Italian, British and Chinese markets.
Autorenporträt
Caterina graduated in Italy at the University of Bologna and completed a master degree in Communication Science. While working in Sales and Marketing in the retail sector Caterina decided to complete also a Master in Business Administration at the Westminster University in London.