Carmen Spano

Emerging Dynamics in Audiences' Consumption of Trans-media Products

The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand

• Broschiertes Buch

Produktbeschreibung

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts.

Produktdetails

• Verlag: Anthem Press
• Seitenzahl: 162
• Erscheinungstermin: 5. April 2022
• Englisch
• Abmessung: 229mm x 152mm x 9mm
• Gewicht: 245g
• ISBN-13: 9781839985423
• ISBN-10: 1839985429
• Artikelnr.: 63562112

Autorenporträt

Carmen Spanò holds a PhD in media, film and television from the University of Auckland, New Zealand. Her academic research interests lie in media representations and convergence, audience research, media reception and consumption.

Inhaltsangabe

1. Introduction
2. Rethinking Audiences in a Trans-Media, Transnational Age
3. National Audiences and Consumption Trends in Nondominant Media Markets
4. The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
5. Trans- Media Storytelling and Fans' Modes of Engagement: An Overview
Appendix I: Survey Questions
Appendix II: Focus Group Topics
Bibliography
Index.