Chandra Segaran Senkodu

The Use of a Single Smart Card for Transit and Non-Transit Systems

A SINGAPORE CASE STUDY

• Broschiertes Buch

Produktbeschreibung

Governments around the world are investing heavily in Smart Card infrastructure to enhance transport services. Studies show that Smart Card technology can improve reliability and reduce maintenance costs. Little is known about the conditions under which customers would adopt transit cards for non-transit transactions. This study was undertaken to evaluate customers response to the use of the ez-link card for non-transit transactions. The Theory of Planned Behavior was used to develop the research model and hypotheses. Descriptive and inferential statistics were used to analyse the data collected from 293 respondents using the intercept interview technique in the final survey. Regression analysis explained 80% of the variance in the customers intention to use the ez-link card for non-transit transactions. This study concluded that a more parsimonious model would only extract two independent variables (Desirability - DES and Perceived Convenience PEC) to predict customers intention. DES and PEC were used to develop a new Smart Card Usage model that could be used to conduct future studies on customers intention.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 196
• Erscheinungstermin: 20. Juni 2010
• Englisch
• Abmessung: 220mm x 150mm x 12mm
• Gewicht: 280g
• ISBN-13: 9783838376097
• ISBN-10: 3838376099
• Artikelnr.: 30514663

Autorenporträt

The author is currently a Senior Vice President (Business Operations and Information Technology) at Transit Link Pte Ltd. He has many years of experience in the integrated ticketing system for public transport. He has provided consultancy services to the Dubai''s Road and Transport Authority, and has published and presented papers at conferences.