Adriana Calvelli, Chiara Cannavale

Internationalizing Firms

International Strategy, Trends and Challenges

• Broschiertes Buch

Produktbeschreibung

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today's internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms.

Produktdetails

• Verlag: Palgrave Macmillan / Springer International Publishing / Springer, Berlin
• Artikelnr. des Verlages: 978-3-030-06252-1
• Softcover reprint of the original 1st ed. 2019
• Seitenzahl: 240
• Erscheinungstermin: 22. Dezember 2018
• Englisch
• Abmessung: 210mm x 148mm x 14mm
• Gewicht: 318g
• ISBN-13: 9783030062521
• ISBN-10: 303006252X
• Artikelnr.: 57807934

Autorenporträt

Adriana Calvelli is Professor of International Management at the Parthenope University of Naples, Italy, where she conducts innovative research on internationalization and SMEs. Adriana has written many books and published papers in journals on international strategy, entrepreneurship, and cross-cultural management. Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.

Inhaltsangabe

1. Determinants of Internationalization.- 2. International Strategy.- 3. Market Entry Strategy.- 4. Outsourcing and Reshoring.- 5.Key Risks of Internationalization.- 6. The Role of Culture in Internationalization.